Setting Appointments

Anthony Gaddie, founder of Green Ant Marketing, says that first-time business meetings should not be about “closing the deal.” Instead, first meetings should be about building rapport and getting to know each other. (Cclick here to read more about what Anthony says.) That’s my way of thinking. I don’t like to be pressured into doing something before I’m ready, and I’m guessing you feel the same way. So when I first meet clients over coffee (or tea...or hot chocolate...or a soft drink), it’s all about getting to know one another. Where and when should we meet?

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